Education
DePaul University
M.S. Human-Computer Interaction
2017-present

University of New Orleans
B.A. Sociology, B.A. Political Science

2006-2010

What I Can Do
Usability testing
Persona and scenario creation
Survey and questionnaire design
Task flows and analysis
Data analysis
Heuristic evaluation
Card sorting and tree testing
Wireframing
Prototyping (lo- to hi-fi)
Balsamiq (and similar software)
Axure (and similar software)
Adobe Creative Suite

Research Interests
Ecommerce

FinTech


Healthcare

Non-profits

Predictive Analytics



Relevant Experience

Associate UX Researcher
Saggezza
2019-present



Digital Marketing Manager
NeoCon Tradeshow (Vornado Realty Trust)
2019-present
I lead all digital marketing and communication strategy including emails, social media, and digital advertisements. Additionally, I manage the website content and user journeys. I capture all analytics for digital components and create or adapt marketing strategy to reflect business needs. My role requires knowledge of HTML, CSS, social media management, SEO, copywriting, CMS systems (specifically Craft), user journey mapping, and various marketing and web analytics tracking and processing.

Association Marketing Specialist
Chicago-area professional associations
2015-2019
I served as a marketing specialist in various Chicagoland area professional associations (medical and design). in these roles I created marketing strategy to push products to members or request that they donate money to foundations. Additionally, I managed printing and other creative projects for campaigns. Finally, I reported on campaign outcomes and analytics to determine if campaigns were successful or if they could be improved. 

Other Activities

Hexagon UX
Mentee
2019-present

One Tail at a Time (animal rescue)
Associate Board Member
2019-present

Big Brothers Big Sisters of Chicago
Big Sister
2018-present


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